Website & art direction for a new product

Esri’s ArcGIS Drone Collections is the only end-to-end drone solution out there and they provide trusted operational insights to businesses and organizations using Esri’s flagship software ArcGIS.

This integrated campaign was created to drive engagement with these new collections and convert leads to SQLs. The audience includes GIS professionals and non-GIS users across many industries including utilities, AEC (architecture, engineering, and construction), education, and state and local government. My goal with the art direction was to bring to life a very technical and data-focused product with the rich, saturated drone imagery.

This project took place over several months in 2020.

I created all the graphics for the website, email, and social campaigns.