Creative leader with over a decade of experience building brands

When brands solve business problems with human solutions, they put something truly valuable into the world. I find the human truth hiding in every brief, and translate that insight into meaningful, memorable work.
When brands solve business problems with human solutions, they put something truly valuable into the world. I find the human truth hiding in every brief, and translate that insight into meaningful, memorable work.

About me

Everything I've learned about communication comes from talking in front of a room full of half-naked humans. Teaching thousands of yoga classes also teaches you a thing or two about paying attention to what isn't being said out loud.

Years before I ever studied advertising, I was a history major. History teaches us that power, the people who have it, the people who don't, is almost always about perception and context. As a college professor, I learned that when people don't understand you, it's always your fault, never theirs. As a team lead, I’ve learned that every person is capable of moving mountains when the conditions are right.

I'm a multi-disciplinary creative based in California with over a decade of experience across agency, freelance, and in-house roles. I've worked with clients in food, hospitality, real estate, and tech—becoming an armchair expert in everything from hot dogs to healthcare. 

Currently at Esri leading a team of designers, and planning to keep going until the robots take over.

Capabilties

Strategy

Brand Strategy
Research & Analysis
Narrative & Storytelling

Creative

Campaign Strategy
Brand Identity
Art Direction
Packaging Design
Print & Digital Advertising

UX UI

Web & Product Design
Design Systems
CMS Migrations

AI

Midjourney - Imagery
RunwayML & SORA - Video
Claude - Coding

Clients

Tech

Esri
Toshiba

Food & Beverage

Apollo Performance
Chicken of the Sea
Dole Fruits and Vegetables
Mimi's Café
Nékter Juice Bar
Papa Johns
Wienerschnitzel
Yogurtland

Health & Wellness

Smile Brands
St. Joseph Health
Purple Yoga

Hospitality

Hilton Garden Inn

Real Estate

Irvine Company