Creative leader with over a decade of experience building brands

Selected work
About me
Everything I've learned about communication comes from talking in front of a room full of half-naked humans. Teaching thousands of yoga classes also teaches you a thing or two about paying attention to what isn't being said out loud.
Years before I ever studied advertising, I was a history major. History teaches us that power, the people who have it, the people who don't, is almost always about perception and context. As a college professor, I learned that when people don't understand you, it's always your fault, never theirs. As a team lead, I’ve learned that every person is capable of moving mountains when the conditions are right.
I'm a multi-disciplinary creative based in California with over a decade of experience across agency, freelance, and in-house roles. I've worked with clients in food, hospitality, real estate, and tech—becoming an armchair expert in everything from hot dogs to healthcare.
Currently at Esri leading a team of designers, and planning to keep going until the robots take over.
Capabilties
Strategy
Brand Strategy
Research & Analysis
Narrative & Storytelling
Creative
Campaign Strategy
Brand Identity
Art Direction
Packaging Design
Print & Digital Advertising
UX UI
Web & Product Design
Design Systems
CMS Migrations
AI
Midjourney - Imagery
RunwayML & SORA - Video
Claude - Coding
Clients
Tech
Esri
Toshiba
Food & Beverage
Apollo Performance
Chicken of the Sea
Dole Fruits and Vegetables
Mimi's Café
Nékter Juice Bar
Papa Johns
Wienerschnitzel
Yogurtland
Health & Wellness
Smile Brands
St. Joseph Health
Purple Yoga
Hospitality
Hilton Garden Inn
Real Estate
Irvine Company







