Creative Leader & Strategist coaxing magic out of pixels and people since 2013

Creative Leader & Strategist coaxing magic out of pixels and people since 2013

When brands solve business problems with human solutions, <br> they put something truly valuable into the world. <br>I find the human truth hiding in every brief, <br>and translate that insight<br> into meaningful, memorable work.
When brands solve business problems with human solutions, they put something truly valuable into the world. I find the human truth hiding in every brief, and translate that insight into meaningful, memorable work.

About me

Everything I've learned about communication comes from talking in front of a room full of half-naked humans. Teaching thousands of yoga classes also teaches you a thing or two about paying attention to what isn't being said out loud.

Years before I ever studied advertising, I was a history major. History teaches us that power, the people who have it, the people who don't, is almost always about perception and context. As a college professor, I learned that when people don't understand you, it's always your fault, never theirs. As a team lead, I’ve learned that every person is capable of moving mountains when the conditions are right.

I'm a multi-disciplinary creative based in California with over a decade of experience across agency, freelance, and in-house roles. I've worked with clients in food, hospitality, real estate, and tech—becoming an armchair expert in everything from hot dogs to healthcare. 

Currently at Esri leading a team of designers, and planning to keep going until the robots take over.

Capabilties

Strategy

Brand Strategy
Research & Analysis
Narrative & Storytelling

Creative

Campaign Strategy
Brand Identity
Art Direction
Packaging Design
Print & Digital Advertising

UX UI

Web & Product Design
Design Systems
CMS Migrations

AI

AI Agent Development
API Integrations
Workflow Automation

Clients

Tech

Esri
Toshiba

Food & Beverage

Apollo Performance
Chicken of the Sea
Dole Fruits and Vegetables
Mimi's Café
Nékter Juice Bar
Papa Johns
Wienerschnitzel
Yogurtland

Health & Wellness

Smile Brands
St. Joseph Health
Purple Yoga

Hospitality

Hilton Garden Inn

Real Estate

Irvine Company