Apollo Performance
Apollo Performance
Building a functional beverage brand
Building a functional beverage brand
Apollo came to me with a strong founder vision, a name, and the beginnings of a visual direction. I worked closely with the founder to translate that vision into a focused visual and verbal identity, adding the strategy, structure, and design rigor the brand needed to set a solid foundation for what comes next.
This case study captures that first phase of our work. Apollo later brought me back for a broader engagement that is currently underway.
Apollo came to me with a strong founder vision, a name, and the beginnings of a visual direction. I worked closely with the founder to translate that vision into a focused visual and verbal identity, adding the strategy, structure, and design rigor the brand needed to set a solid foundation for what comes next.
This case study captures that first phase of our work. Apollo later brought me back for a broader engagement that is currently underway.
Verbal Identity
Verbal Identity
Apollo needed language that could match its elevated visual world without slipping into the aggression of traditional performance brands or the clichés of wellness. I defined a focused set of voice principles and sample language to establish how the brand should sound across its earliest touchpoints.
Apollo needed language that could match its elevated visual world without slipping into the aggression of traditional performance brands or the clichés of wellness. I defined a focused set of voice principles and sample language to establish how the brand should sound across its earliest touchpoints.
Visual Identity
Visual Identity
Rather than borrowing the explosive graphics and visual intensity common to energy and sports nutrition, Apollo takes a more composed approach. Classical references to its namesake meet a modern performance aesthetic, creating a system that feels ambitious, disciplined, and premium.
Rather than borrowing the explosive graphics and visual intensity common to energy and sports nutrition, Apollo takes a more composed approach. Classical references to its namesake meet a modern performance aesthetic, creating a system that feels ambitious, disciplined, and premium.
Packaging
Packaging
The packaging took the founder’s vision and made it shelf-ready. I developed the visual hierarchy, defined the typography and information architecture, and applied packaging best practices to create a system that felt clear, premium, and ready for market.
The packaging took the founder’s vision and made it shelf-ready. I developed the visual hierarchy, defined the typography and information architecture, and applied packaging best practices to create a system that felt clear, premium, and ready for market.
The Team
The Team
I worked closely with Apollo’s founder to bring his vision to life.
I worked closely with Apollo’s founder to bring his vision to life.
