Apollo Brand Identity
Brand identity for a new premium functional beverage
The Client
Apollo Performance
My Role
Brand Strategy Brand Identity Packaging Design
Project Team
I worked closely with Apollo’s founder to bring his vision to life.
About this project
The Goal
Develop the brand identity and packaging to bring Apollo to market
Apollo's founder had a vision for a holistic energy and recovery system for people who take their health seriously and are frustrated by complex supplement stacks and gym culture. He came to me with the name, an early concept for the visual direction, and needed someone to shape it into a brand that could actually go to market.
The Problem
A crowded category where trust is hard to earn
The energy and recovery category is crowded and consumer trust is low. Health claims are everywhere, and people who care about what they put in their body have heard it all before. Clean energy drinks exist. Recovery supplements exist. There is no simple system designed around both, and trust in the brand mattered as much as the product itself.
The Solution
The founder's story was the reason to believe
A touring heavy metal drummer who built the product he needed but couldn't find anywhere. That story was the brand's heart, soul, and foundation of credibility. The name Apollo already carried the right weight: god of music, light, and healing, rooted in performance and renewal. The phoenix became the visual anchor. Where the category defaults to maximalist graphics, Apollo needed something restrained, premium, and grounded.
The Impact
Apollo launches in 2026.
The positioning and packaging are already running in investor pitches and early market testing, with a full go-to-market launch ahead.
About this project
