Apollo Performance

A ready-to-drink system for the complete performance cycle

Client

Apollo Performance

My Role

Brand Strategy Visual Identity Packaging Design Messaging & Copywriting

My Deliverables

Brand Strategy Brand Identity Guidelines Packaging

Challenge

The energy and recovery market is fragmented. People who care about long-term performance piece together multiple products without knowing if they're taking the right things at the right times. Clean energy drinks exist. Recovery supplements exist. But there's no simple, ready-to-drink system designed around both. Apollo's founder lived this problem. As a touring heavy metal drummer, he needed clean energy for performance and effective recovery afterward, but the market only offered solutions designed for bodybuilders, not working performers.

Approach

Apollo is the only ready-to-drink energy and recovery system in the BFY category, making it the perfect daily ritual to replace complex supplement stacks.

Apollo's brand is built around this insight. IGNITE provides clean energy when it's time to push. RESTORE supports recovery after. Together, they form a complete system infused with adaptogens, nootropics, and functional ingredients. For the visual identity, we went in the opposite direction of the category. Competitors use explosive, maximalist graphics. Apollo stands apart with clean typography, a focused color system, and minimalist can designs that feel more like premium wellness than extreme energy.