I studied philosophy and history until I was told to choose a real major, so I chose art school. I've been a yoga teacher, a college professor, and a yoga college professor. An art director who makes websites. A system designer who writes copy. A strategist who designs packaging.

All those different vantage points taught me to question my assumptions, get curious about how other people see the world, and find out what really matters to people and why. For the past 13 years, I’ve worked in agency, freelance, and in-house roles, using that perspective to help businesses grow through brand strategy, identity, digital experiences, and campaigns.

Today, I lead a team of designers at Esri while partnering with freelance clients as a creative director and brand strategist. And I plan to keep going until the robots take over.