I’ve spent a lifetime collecting perspectives in unexpected places, becoming an armchair expert in everything from hot dogs to healthcare.
I studied history and philosophy until I was told to choose a real major, so I chose art school. I've also been a yoga teacher, a college professor, and a yoga college professor. An art director who makes websites. A system designer who writes copy. A strategist who designs packaging. But my favorite roles are the ones where I get to collaborate and spend my days with good people doing good work.
For the past 13 years, I’ve worked agency, freelance, and in-house across food, hospitality, tech, and more, taking problems from strategy through design. Today, I lead a team of designers at Esri while partnering with freelance clients as a brand strategist and creative director. And I plan to keep going until the robots take over.

Capabilities
Research
Market and Consumer Research
Surveys, Polls, and Interviews
Competitive Analysis
Search and Keyword Analysis
Trends and Insights
Empathy and Journey Mapping
Strategy
Brand Strategy and Positioning
Brand Architecture
Brand Narrative and Storytelling
Pitching + Presenting
Creative
Creative Direction
Team Leadership
Brand Identity
Packaging
Print and Digital Advertising
Motion
UX + UI
Wireframing + Prototyping
Web Design
Product Design
Design Systems
CMS Strategy + Migration
Low-code Front-end Development
AI
Research + Sensemaking
Research Experience Design
Strategic + Creative Exploration
Agents + Workflow Design
Clients
Food & Beverage
Apollo Performance
Chicken of the Sea
Dole Fruits and Vegetables
Mimi's Café
Nékter Juice Bar
Papa Johns
Wienerschnitzel
Yogurtland
Health & Wellness
Smile Brands
St. Joseph Health
Purple Yoga
Hospitality & Real Estate
Hilton Garden Inn
Irvine Company
Tech
Esri
Toshiba
Education
ArtCenter College of Design
Master of Design (MDes), Brand Design and Strategy, 2026
Graduated with Distinction
The Art Institute of California
Bachelor of Science (BS), Advertising, 2014
Yoga Alliance
RYT-200, 2010