Photo art direction for a global hotel chain

Hilton Garden Inn is known for business travel and gets a lot of bookings Monday through Friday. They wanted to reposition the brand as an option for weekenders, too.

In this photography library that I art directed, we wanted to tell the story of key weekend moments – sleeping in on a Sunday, family get togethers, pool time with the kids.

The project took place over several months in 2016. The photo shoot took place over 5 days.

I art directed this shoot, starting with talent scouting and shot list creation. I provided on-set direction and created the digital library after the shoot. I also provided my excellent and not awkward at all modeling skills when we needed extras.

Photographer: John Blais
Executive Creative Director: Jon Gothold