Wienerschnitzel

Art direction for the world's largest hot dog chain

About this project

  • Wienerschnitzel wanted to shift directions and target a younger crowd. It was my job to appeal to the foodie millennial by bringing in a bolder style and elevated food photography. Here are some examples of campaigns and product launches for Wienerschnitzel that I art directed.

  • Various projects from 2014 – 2016

  • Art direction for print, digital, TV
, photo and video direction
, reward app design


    Creative Director: Courtney Betley
    Copy: Leah Hollar

New Chili Cheese Product Release

Photo shoot, POP, window clings, and digital ads

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 Big Angus Campaign

Window clings + signage

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Wiener Rewards App

Yeah, they let the creatives name it

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Various Product Promotions

Window clings + in-store POP

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