Amanda McKinley

    Helping brands and people connect

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WHAT I DO

I set the tone, style, and overarching visual narrative for campaigns, product, and brands.
I design and build high-impact campaigns and digital experiences that meaningfully connect brands to people.
I design user experiences from the ground up, working cross-functionally with all sorts of creative and strategic humans.
I bring visuals to life through storytelling and movement.

HOW I DO IT

Creativity means fearlessness.

Leave that ego at the door.

Get weird.

Creativity means fearlessness. Leave that ego at the door. Get weird.

If you have to force it, it's probably a shit (idea).

Always sketch it out first.

The best design is invisible.

If you have to force it, it's probably a shit (idea). Always sketch it out first. The best design is invisible.

Design isn’t about the designer. It’s about the person on the other side.

Be not afraid of robots.

The best idea wins, no matter who came up with it.

Design isn’t about the designer. It’s about the person on the other side. Be not afraid of robots. The best idea wins, no matter who came up with it.